The Rise And Fall Of Build Your Own Pizza

When it comes to pizza, everyone has a favorite topping. But for a while, some restaurant chains wondered if choosing toppings wasn't enough and dared to ask: What if customers could build every pizza from scratch? Inspired by the assembly-line success of brands like Subway and Chipotle, chains promised fresh dough, unlimited topping combinations, and blazing-fast ovens that could cook a personal pizza in just a few minutes. Make-your-own-pizza sounded like the future of fast casual dining. And for a while, it worked.... until, it didn't.
On this episode of Weird History Food, we dive into the make-your-own-pizza movement to see how it got started, why it took off so quickly, and why it died out just as fast.
Have you ever been to a make-your-own-pizza place? If so, let us know what you thought in the comments!
(Much like real history, this video was produced entirely by human beings.)

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