Indian spices and cuisine fuel cultural growth in Europe

India’s soft power continues to strengthen across France and Europe, with Indian cuisine emerging as a key driver of cultural influence.
Alongside yoga, Ayurveda, classical music, and dance, Indian food is gaining widespread popularity among both diaspora and local European consumers.
Gautam Roy from DD India spoke with Anila Malhotra Mong, President of Paris-based Anju Enterprises, which has been supplying Indian food products across France and Europe for over four decades.
The company reports steady annual growth of 5–7%, driven by increasing demand for Indian ingredients and fusion cuisine adoption by French chefs. Indian spices and dishes are now becoming an integral part of Europe’s evolving food culture.
Experts say this reflects India’s expanding global cultural footprint and growing soft power influence.
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